EFFECTS OF FEEDBACK TYPES ON THE PERCEIVED VALUE OF PARTICIPANTS' EXPERIENCE OF GAMIFIED CROWDSOURCING IN LOSS SITUATIONS

EFFETS DES TYPES DE FEEDBACK SUR LA VALEUR PERÇUE DE L'EXPERIENCE DES PARTICIPANTS AU CROWDSOURCING GAMIFIE EN SITUATION DE PERTE

Chaïma SIALA (1) , Abdelmajid Amine (2)

1 RITM - Réseaux Innovation Territoires et Mondialisation
2 IRG - Institut de Recherche en Gestion

Despite the growing trend towards gamification in crowdsourcing, there are constraints on the organizers of crowdsourcing campaigns that make the use of specific game mechanics difficult and costly, as they have a significant influence on the behavior of contributors and their engagement, such as the feedback provided by the platform on the relevance and quality of the submitted proposals. Therefore, by focusing on the loss of a gamified crowdsourcing campaign and by means of an experiment with 175 individuals, this research shows that (1) the loss of a crowdsourcing contest reduces the perceived value of the participation experience of the contributors and (2) the presence of task-motivation feedback and or task- learning feedback enables to absorb and attenuate the negative influence of the loss on the experience's value.

Keywords: Crowdsourcing; Gamification Dynamics; Feedback types; Perceived Value experience; Loss situation

Domains: Humanities and Social Sciences

Chaïma SIALA, Abdelmajid Amine. EFFETS DES TYPES DE FEEDBACK SUR LA VALEUR PERÇUE DE L'EXPERIENCE DES PARTICIPANTS AU CROWDSOURCING GAMIFIE EN SITUATION DE PERTE. 39ème congrès international de l'afm : Vannes 2023, L’Université Bretagne Sud (UBS), Le laboratoire d’Economie et de Gestion de l’Ouest (LEGO ), May 2023, Vannes (Bretagne), France. ⟨hal-04445141⟩