LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Mainak Sarkar (1) , Arnaud de Bruyn (1)

1 ESSEC Business School

Domaines: Sciences de l'Homme et Société

Mainak Sarkar, Arnaud de Bruyn. LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning. Journal of Interactive Marketing, 2021, 53, pp.80 - 95. ⟨10.1016/j.intmar.2020.07.002⟩. ⟨hal-03491302⟩