J. M. Abraham, R. Feldman, C. Carlin, and J. Christianson, The effect of quality information on consumer health plan switching: evidence from the Buyers Health Care Action Group, Journal of Health Economics, vol.25, pp.762-781, 2006.

W. J. Adams and J. L. Yellen, Commodity bundling and the burden of Monopoly, The Quarterly Journal of Economics, vol.90, pp.475-498, 1976.

M. Armstrong and J. Vickers, Competitive price discrimination, RAND Journal of Economics, vol.32, pp.579-605, 2001.

T. R. Beard and L. Stern, Continuous cross subsidies and quantity Restrictions, Journal of Industrial Economics, vol.56, pp.840-861, 2008.

L. H. Boonen, T. Laske-aldershof, and F. Schut, Switching health insurers: the role of price, quality and consumer information search, European Journal of Health Economics, vol.17, pp.339-353, 2016.

T. C. Buchmueller and P. J. Feldstein, Consumers' sensitivity to health plan premiums: evidence from a natural experiment in California, Health Affairs, vol.15, pp.143-151, 1996.

J. A. Chevalier, A. K. Kashyap, and P. E. Rossi, Why don't prices rise during periods of peak demand? Evidence from scanner data, American Economic Review, vol.93, pp.15-37, 2003.

L. Chopard, Statistical and qualitative analysis of the supply of supplementary health insurance on the canton of Vaud (in French), p.147, 2010.

P. J. Cunningham and L. Kohn, Health plan switching: choice or circumstance?, Health Affairs, vol.19, pp.158-164, 2000.

P. De-graba, The loss leader is a turkey: Targeted discounts from multiproduct competitors, International Journal of Industrial Organization, vol.24, pp.613-628, 2006.

B. Dormont, P. Y. Geoffard, and K. Lamiraud, The influence of supplementary health insurance on switching behaviour: evidence from Swiss data, Health Economics, vol.18, pp.1339-1356, 2009.
URL : https://hal.archives-ouvertes.fr/halshs-00754326

G. Ellison, A model of add-on pricing, The Quarterly Journal of Economics, vol.120, pp.585-637, 2005.

G. Ellison and S. F. Ellison, Search, obfuscation, and price elasticities on the internet, Econometrica, vol.77, pp.427-452, 2009.

D. Evans and M. Salinger, An empirical analysis of bundling and tying: Over-the-counter pain relief and cold medicines, 2004.

J. Farrell and P. Klemperer, Coordination and lock-in: Competition with switching costs and network effects, Handbook of industrial organization, vol.3, pp.1967-2072, 2007.

R. G. Frank and K. Lamiraud, Choice, price competition and complexity in markets for health insurance, Journal of Economic Behavior and Organization, vol.71, pp.550-562, 2009.

D. H. Hess and E. Gerstner, Loss Leader Pricing and Rain Check Policy, Marketing Science, vol.6, pp.358-374, 1987.

K. Ho, J. Hogan, and F. Scott-morton, The Impact of Consumer Inattention on Insurer Pricing in the Medicare Part D Program, The Rand Journal of Economics, vol.48, pp.877-905, 2017.

R. H. Holton, Price discrimination at retail: The supermarket case, The Journal of Industrial Economics, vol.6, pp.13-32, 1957.

D. Hosken and D. Reiffen, Pricing behavior of multiproduct retailers, The B.E. Journal of Theoretical Economics, vol.7, 2007.

R. Lal and C. Matutes, Retail pricing and advertising strategies, Journal of Business, vol.67, pp.345-70, 1994.

K. Lamiraud, Switching Costs in Competitive Health Insurance Markets, Encyclopedia of Health Economics, vol.3, 2014.
URL : https://hal.archives-ouvertes.fr/hal-00808420

N. Maestas, M. Schroeder, and D. Goldman, Price Variation in Markets With Homogeneous Goods: The Case of Medigap, National Bureau of Economic Research Working Paper, vol.44, issue.14679, pp.493-510, 1977.

W. Samuelson and R. Zeckhauser, Status quo bias in decision making, Journal of Risk and Uncertainty, vol.1, pp.7-59, 1988.

W. Simbanegavi, Loss leader or low margin leader? Advertising and the degree of product, MPRA Paper, issue.9694, 2008.

F. Stahl, M. F. Schaefer, and W. Maass, Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles, International Journal on Media Management, vol.6, pp.59-66, 2004.

S. Stremersch and G. J. Tellis, Strategic bundling of products and prices: A new synthesis for marketing, The Journal of Marketing, vol.66, pp.55-72, 2002.

B. A. Strombom, T. C. Buchmueller, and P. J. Feldstein, Switching costs and health plan choice, Journal of Health Economics, vol.21, pp.89-116, 2002.

H. R. Varian, A model of sales, American Economic Review, vol.70, pp.651-59, 1980.

Z. Wang, Supermarket and Gasoline: An Empirical Study of Bundled Discount. Resources for the future, 2015.

M. Whinston, Tying, foreclosure, and exclusion, American Economic Review, vol.80, pp.837-59, 1990.

, Sum of premiums for basic and supplementary contracts when all contracts are provided by the same provider Mean total premium* (std), vol.8

*. Semi,

, * Sum of premiums for basic and supplementary contracts when all contracts are provided by the same provider ** on the basis of a basic contract with a 300 CHF deductible Source: IEMS survey, 2007.