Stochastic modeling of consumer purchase behavior : I. Analytical Results - Archive ouverte HAL Access content directly
Preprints, Working Papers, ... Year :

Stochastic modeling of consumer purchase behavior : I. Analytical Results

(1)
1
Albert C. Bemmaor
  • Function : Author
  • PersonId : 977063

Abstract

This paper develops alternative brand purchase models. These models are based on distinct assumptions about the product class purchasing process over a fixed time-period. In each case, the brand choice process conditioned on a product purchase being made is assumed to be heterogeneous zero order. New analytical closed-form results are derived. These results include various market statistics such as the brand penetration, the mean and variance of the brand purchase distribution and the aggregate brand purchase distribution itself. These theoretical expressions are based on the assumption of independence between brand choice probability and mean product purchase rate across the population.
Fichier principal
Vignette du fichier
DR81006.pdf (1 Mo) Télécharger le fichier
Origin : Publisher files allowed on an open archive

Dates and versions

hal-01277068 , version 1 (22-02-2016)

Identifiers

  • HAL Id : hal-01277068 , version 1

Cite

Albert C. Bemmaor. Stochastic modeling of consumer purchase behavior : I. Analytical Results. 1981. ⟨hal-01277068⟩

Collections

ESSEC
119 View
513 Download

Share

Gmail Facebook Twitter LinkedIn More